How often should I check my brand's AI visibility?

At minimum, monthly. AI models update their knowledge regularly, and your competitors are actively optimizing. Automated monitoring tools like Orbilo can check daily across multiple platforms, which is far more reliable than manual spot checks.

Do different AI platforms show different brands?

Yes, significantly. Each AI platform uses different training data, models, and retrieval methods. A brand might appear prominently in ChatGPT but be absent from Claude or Gemini. That's why it's critical to check across all major platforms, not just one.

What prompts should I use to test my brand's visibility?

Use category-level prompts like "What are the best [your category] tools?", comparison prompts like "Compare [your brand] vs [competitor]", and recommendation prompts like "What [your category] do you recommend for [use case]?". Test at least 5 different prompt variations for a reliable picture.

My brand shows up in ChatGPT but not in Claude — why?

Each AI model is trained on different data at different times. Claude (Anthropic) and ChatGPT (OpenAI) use different training datasets, knowledge cutoffs, and retrieval strategies. To appear consistently across platforms, you need broad authoritative coverage — not just signals that one model picks up.

How to Check if Your Brand Appears in ChatGPT (Step-by-Step)

Most brands have no idea whether ChatGPT mentions them. Here's exactly how to find out — and what to do with what you learn.

If you're investing in marketing and content but haven't checked your AI visibility, you're flying blind in the channel that's growing fastest. Over 100 million people use ChatGPT weekly, and a growing share of them use it to research products and services before buying.

Here's how to check where you stand, step by step.

Step 1: Run manual checks in ChatGPT

Open ChatGPT and run these five prompts, replacing the bracketed text with your brand and category:

"What are the best [your category] tools in 2026?" — This is the baseline. Does your brand appear in the list?
"Tell me about [your brand name]" — Does ChatGPT know who you are? Is the information accurate?
"Compare [your brand] vs [top competitor]" — Does it provide a fair comparison, or does it say it doesn't know enough about you?
"What [your category] do you recommend for [your target use case]?" — Are you recommended for the specific problems you solve?
"What are the pros and cons of [your brand]?" — Can it articulate your strengths, or does it give a generic non-answer?

What to look for: Pay attention to whether your brand is mentioned at all, whether the information is accurate, whether you're positioned favorably, and where you rank relative to competitors.

Key takeaway: If ChatGPT can't accurately describe what your brand does, you have a fundamental visibility problem that goes beyond marketing.

Write down the results for each prompt. This is your manual baseline.

Step 2: Check across all major AI platforms

ChatGPT is the most popular, but it's not the only AI assistant people use. Each platform has different training data and retrieval methods, so your visibility can vary dramatically.

Run the same prompts across these platforms:

ChatGPT (chat.openai.com) — The largest, with 100M+ weekly users. Uses GPT-4 with web browsing capabilities.
Claude (claude.ai) — Anthropic's model, increasingly popular among professionals and developers. Different training data than ChatGPT.
Gemini (gemini.google.com) — Google's AI, which has deep integration with Google Search data. Important for brands with strong SEO.
Perplexity (perplexity.ai) — A search-focused AI that cites sources. Growing rapidly among researchers and decision-makers.
Grok (grok.com) — xAI's model with real-time data access. Smaller user base but growing.
DeepSeek (chat.deepseek.com) — China-based model gaining international traction, particularly in technical communities.

Why this matters: A brand that only appears in one AI platform is fragile. The goal is consistent visibility across all of them. If you're strong in Perplexity but invisible in ChatGPT, you're missing the majority of AI-assisted research.

Step 3: Get your AEO score baseline

Manual checks tell you whether AI knows about you. An AEO score tells you why — and what to fix.

Use Orbilo's free AEO score tool to analyze your key pages. Enter your homepage URL and your most important product or landing page. The tool evaluates:

Content quality — Is your content specific enough for AI to reference?
Structured data — Do you have schema markup that helps AI understand your content?
AI readability — Can AI crawlers easily parse your page structure?
Authority signals — Does your content demonstrate expertise and credibility?

You'll get a score out of 100 and a prioritized list of specific improvements. Most brands score between 30-50 on their first check — there's almost always significant room for improvement.

Step 4: Check your AI Visibility score

Beyond individual pages, you need to understand your overall brand visibility across AI platforms.

The AI Visibility Index shows how frequently brands in specific categories are recommended by AI assistants. It tracks real prompt responses across ChatGPT, Claude, Gemini, Perplexity, and Grok to build a data-driven picture of which brands AI actually recommends.

This gives you critical context: where do you rank against competitors? Which platforms mention you and which don't? Are you gaining or losing ground?

Understanding how AI chooses brands is essential context here — read our deep dive on how ChatGPT selects which brands to recommend for the full picture.

Step 5: Set up ongoing monitoring

A one-time check is a snapshot. AI visibility changes as models update, competitors optimize, and new content enters training data.

Set up automated monitoring that:

Tracks specific prompts relevant to your business across all major AI platforms
Detects changes in how and whether your brand is mentioned
Alerts you when competitors gain or lose visibility
Measures trends over weeks and months, not just a single point in time

Orbilo's brand monitoring does exactly this. You define the prompts that matter — the questions your potential customers ask AI — and Orbilo runs them regularly across every platform, tracking mentions, sentiment, and competitive positioning.

What to do with your results

Once you've completed these five steps, you'll have a clear picture of your AI visibility. Here's how to prioritize:

Not mentioned anywhere: Start with the fundamentals. Check why your brand isn't showing up and work through the fixes systematically.
Mentioned on some platforms but not others: Focus on the gaps. Each platform weighs different signals, so identify what the platforms where you do appear have access to that others don't.
Mentioned but inaccurately: This is actually a good sign — AI knows about you but needs better source material. Update your content, add structured data, and deploy an LLMs.txt file.
Mentioned consistently and accurately: You're ahead of most brands. Now focus on positioning — ensure you're recommended favorably, not just mentioned.

The cost of waiting

Every month you don't monitor your AI visibility is a month where competitors might be pulling ahead without you knowing. The brands that establish strong AI presence now will be extremely difficult to displace later — AI models tend to reinforce existing patterns.

Check your AEO score now — it takes 30 seconds and gives you the starting point you need.