Matt King
Head of Content
Matt writes about AI visibility, Answer Engine Optimization, and how brands can get recommended by AI platforms like ChatGPT, Claude, and Gemini.
Articles by Matt King
HubSpot Launched an AEO Product: What It Gets Right and What It Misses
HubSpot released a free AEO Grader and a $50/month AI Search Monitoring tool. This is a major market validation signal for the AEO category. Here is a fair, detailed review of what HubSpot built, where it falls short, and what it means for teams serious about AI visibility.
June 8, 2026
How to Build an AEO Strategy for Your SaaS
A complete 90-day AEO playbook for SaaS companies. Phase-by-phase actions from audit to authority building, with specific tools and tactics.
May 25, 2026
How to Monitor Your Brand in AI Over Time
A practical guide to setting up ongoing AI brand monitoring - what to track, how often, and how to interpret the data you collect.
May 22, 2026
Orbilo vs Traditional SEO Tools (What's Missing?)
Orbilo isn't replacing your SEO stack. It's adding the AI visibility layer that traditional tools don't cover. Here's how they compare.
May 18, 2026
Top AEO Tools Compared (Features, Pricing, Accuracy)
AEO is a new category with few dedicated tools. Here's an honest comparison of what's available for Answer Engine Optimization in 2026.
May 15, 2026
Best Tools to Track AI Visibility (2026)
A practical comparison of tools and approaches for monitoring how your brand appears across AI platforms like ChatGPT and Claude.
May 11, 2026
How AI Search Works (And Why Rankings No Longer Matter)
AI doesn't rank pages — it synthesizes answers. Understanding embeddings, RAG, and LLM generation changes everything about visibility.
May 8, 2026
The Hidden Bias in AI Recommendations (And What It Means for You)
AI models don't recommend brands objectively. They reflect training data biases that systematically favor incumbents over challengers.
May 4, 2026
We Tested 50 Prompts Across 6 AI Platforms: These Brands Always Get Recommended
Salesforce, HubSpot, and Notion appeared in 80%+ of AI responses. We ran 300 queries across ChatGPT, Gemini, Claude, Copilot, Perplexity, and Meta AI to find out which brands dominate AI recommendations and why.
May 1, 2026
Which Brands Show Up Most in ChatGPT? (Analysis)
Some brands appear in nearly every ChatGPT query. Others are invisible. We analyzed the patterns behind brand dominance in AI responses.
April 27, 2026
Top 20 SaaS Tools Recommended by AI (Real Data)
We queried 6 AI platforms across 10 SaaS categories to find which tools get recommended most. Here are the top 20 based on real data.
April 24, 2026
What Is AEO? Answer Engine Optimization Explained for 2026
Answer Engine Optimization (AEO) is how you get your brand recommended by ChatGPT, Perplexity, Claude, and other AI search tools. This guide covers what AEO is, how it differs from SEO, and the practical steps to improve your AI visibility.
April 21, 2026
We Asked ChatGPT About the Best CRM Tools — Here's What It Said
We queried 6 AI platforms about the best CRM software. The results reveal clear winners, surprising omissions, and patterns every brand should know.
April 20, 2026
SEO is Dying? How AI is Changing Search Forever
SEO isn't dead — it's transforming. Here's what's actually changing, what's staying the same, and what marketers need to do right now.
April 17, 2026
Google vs ChatGPT: Where Should You Focus Your SEO in 2026?
It's not either/or. Here's a strategic framework for splitting your SEO effort between Google and AI platforms based on your business type and budget.
April 13, 2026
How to Get Your Brand Mentioned in ChatGPT Responses
Eight proven tactics to get ChatGPT, Claude, and other AI platforms to recommend your brand. No theory — just specific, actionable steps you can start today.
April 10, 2026
Why AI Isn't Recommending Your SaaS Product
Your SaaS product is great but invisible to AI. Here are the 5 specific reasons ChatGPT, Claude, and Gemini skip over you — and how to fix each one.
April 6, 2026
How to Track Brand Mentions in AI (Step-by-Step)
A practical guide to monitoring what ChatGPT, Claude, Gemini, and other AI platforms say about your brand — manually and with automated tools.
April 3, 2026
How ChatGPT Chooses Which Brands to Recommend
We analyzed how AI assistants select brands for recommendations. Here are the patterns, signals, and strategies that determine who gets mentioned.
March 30, 2026
State of AI Brand Visibility 2026: Who Gets Recommended and Why
We analyzed how ChatGPT, Claude, Perplexity, Gemini, and Grok recommend brands across 15 software categories. The data reveals massive concentration, structural bias toward incumbents, and a narrowing window for challengers.
March 27, 2026
What is Answer Engine Optimization (AEO)? The 2026 Guide
The definitive guide to AEO: how it differs from SEO, why it matters in 2026, and the 7 pillars every brand needs to master.
March 27, 2026
How to Check Brand Mentions in ChatGPT, Claude & Perplexity (Step-by-Step)
A practical 5-step guide to track brand mentions across ChatGPT, Claude, Gemini, Perplexity, and other AI assistants. Learn how to monitor what AI says about your brand.
March 23, 2026
Why Your Brand Is Not Showing Up in ChatGPT: How to See Brand Visibility and Fix It
Your brand is not showing up in ChatGPT or AI search results, but your competitors are. Learn how to check your brand visibility in ChatGPT and the 5 fixes to get AI recommending you.
March 20, 2026