Matt King

Matt King

Head of Content

Matt writes about AI visibility, Answer Engine Optimization, and how brands can get recommended by AI platforms like ChatGPT, Claude, and Gemini.

Articles by Matt King

The Hidden Bias in AI Recommendations (And What It Means for You)
AI Research 10 min read

The Hidden Bias in AI Recommendations (And What It Means for You)

AI models don't recommend brands objectively. They reflect training data biases that systematically favor incumbents over challengers.

May 4, 2026

We Tested 50 Prompts — These Brands Always Appear
AI Research 11 min read

We Tested 50 Prompts — These Brands Always Appear

We ran 50 prompts across 6 AI platforms and tracked every brand mention. Some names appeared in 80%+ of responses. Here's the full analysis.

May 1, 2026

Which Brands Show Up Most in ChatGPT? (Analysis)
AI Research 8 min read

Which Brands Show Up Most in ChatGPT? (Analysis)

Some brands appear in nearly every ChatGPT query. Others are invisible. We analyzed the patterns behind brand dominance in AI responses.

April 27, 2026

Top 20 SaaS Tools Recommended by AI (Real Data)
AI Research 12 min read

Top 20 SaaS Tools Recommended by AI (Real Data)

We queried 6 AI platforms across 10 SaaS categories to find which tools get recommended most. Here are the top 20 based on real data.

April 24, 2026

What Is AEO? Answer Engine Optimization Explained for 2026
Education 15 min read

What Is AEO? Answer Engine Optimization Explained for 2026

Answer Engine Optimization (AEO) is how you get your brand recommended by ChatGPT, Perplexity, Claude, and other AI search tools. This guide covers what AEO is, how it differs from SEO, and the practical steps to improve your AI visibility.

April 21, 2026

We Asked ChatGPT About the Best CRM Tools — Here's What It Said
AI Research 10 min read

We Asked ChatGPT About the Best CRM Tools — Here's What It Said

We queried 6 AI platforms about the best CRM software. The results reveal clear winners, surprising omissions, and patterns every brand should know.

April 20, 2026

SEO is Dying? How AI is Changing Search Forever
AEO 9 min read

SEO is Dying? How AI is Changing Search Forever

SEO isn't dead — it's transforming. Here's what's actually changing, what's staying the same, and what marketers need to do right now.

April 17, 2026

Google vs ChatGPT: Where Should You Focus Your SEO in 2026?
AEO 10 min read

Google vs ChatGPT: Where Should You Focus Your SEO in 2026?

It's not either/or. Here's a strategic framework for splitting your SEO effort between Google and AI platforms based on your business type and budget.

April 13, 2026

How to Get Your Brand Mentioned in ChatGPT Responses
AEO 11 min read

How to Get Your Brand Mentioned in ChatGPT Responses

Eight proven tactics to get ChatGPT, Claude, and other AI platforms to recommend your brand. No theory — just specific, actionable steps you can start today.

April 10, 2026

Why AI Isn't Recommending Your SaaS Product
AEO 9 min read

Why AI Isn't Recommending Your SaaS Product

Your SaaS product is great but invisible to AI. Here are the 5 specific reasons ChatGPT, Claude, and Gemini skip over you — and how to fix each one.

April 6, 2026

How to Track Brand Mentions in AI (Step-by-Step)
AEO 8 min read

How to Track Brand Mentions in AI (Step-by-Step)

A practical guide to monitoring what ChatGPT, Claude, Gemini, and other AI platforms say about your brand — manually and with automated tools.

April 3, 2026

How ChatGPT Chooses Which Brands to Recommend
AEO 9 min read

How ChatGPT Chooses Which Brands to Recommend

We analyzed how AI assistants select brands for recommendations. Here are the patterns, signals, and strategies that determine who gets mentioned.

March 30, 2026

State of AI Brand Visibility 2026: Who Gets Recommended and Why
Research 14 min read

State of AI Brand Visibility 2026: Who Gets Recommended and Why

We analyzed how ChatGPT, Claude, Perplexity, Gemini, and Grok recommend brands across 15 software categories. The data reveals massive concentration, structural bias toward incumbents, and a narrowing window for challengers.

March 27, 2026

What is Answer Engine Optimization (AEO)? The 2026 Guide
AEO 12 min read

What is Answer Engine Optimization (AEO)? The 2026 Guide

The definitive guide to AEO: how it differs from SEO, why it matters in 2026, and the 7 pillars every brand needs to master.

March 27, 2026

How to Check Brand Mentions in ChatGPT, Claude & Perplexity (Step-by-Step)
AEO 7 min read

How to Check Brand Mentions in ChatGPT, Claude & Perplexity (Step-by-Step)

A practical 5-step guide to track brand mentions across ChatGPT, Claude, Gemini, Perplexity, and other AI assistants. Learn how to monitor what AI says about your brand.

March 23, 2026

Why Your Brand Is Not Showing Up in ChatGPT: How to See Brand Visibility and Fix It
AEO 10 min read

Why Your Brand Is Not Showing Up in ChatGPT: How to See Brand Visibility and Fix It

Your brand is not showing up in ChatGPT or AI search results, but your competitors are. Learn how to check your brand visibility in ChatGPT and the 5 fixes to get AI recommending you.

March 20, 2026