Orbilo Blog

Notes on the agentic web: what the standards are doing, and what it means for the sites we all run.

We checked 141 well-known storefronts for UCP. Almost every ready one was ready by accident.
Data 6 min read

We checked 141 well-known storefronts for UCP. Almost every ready one was ready by accident.

A third of the stores we checked publish a UCP manifest, and 46 of the 48 score exactly the same grade. That is not convergence. That is one platform shipping readiness by default while everyone else has not started.

Matt King Matt King · August 8, 2026
Every UCP validator I could find, and what each one actually checks
Tools 7 min read

Every UCP validator I could find, and what each one actually checks

Six months after UCP launched there are at least five ways to validate a manifest. They do not check the same things. Here is what each one covers, where the gaps are, and what to run before you trust a green tick.

Matt King Matt King · August 1, 2026
WebMCP is in Chrome. Now what?
News 4 min read

WebMCP is in Chrome. Now what?

The Web Model Context Protocol shipped as an early preview in Chrome, with a DevTools panel to go with it. What actually changed, and the one thing worth doing about it this month.

Matt King Matt King · July 25, 2026
llms.txt, honestly: what it does and what it does not do
Analysis 5 min read

llms.txt, honestly: what it does and what it does not do

Nearly two years after the proposal, llms.txt is widely published and nobody major has committed to reading it. Both halves of that sentence matter. Here is the honest case for spending twenty minutes on one anyway.

Matt King Matt King · July 18, 2026
Schema stopped being just for Google
Analysis 4 min read

Schema stopped being just for Google

JSON-LD used to be a rich-results play. Now it is one of the few things on a page an AI agent can read without guessing. Same markup, new audience, and the audience is growing.

Matt King Matt King · July 11, 2026